who we are
Brands have the power to create meaningful change, resulting in outsized returns.
At IMPCT Group, we optimize organizations for growth utilizing data, peer benchmarks, and purpose-driven strategy.
Through strategic guidance, we help our partners launch purpose driven initiatives to maximize profit, impassion employees, and build lasting connections with customers.
In order to chart the future, you must know where you’ve come from. We begin by assessing your mission and core values; evaluating how a purpose-driven impact strategy aligns with your guiding principles. Our team gathers data to understand how your company engages with stakeholders (employees, customers, communities, investors) to understand its current state.
Building a foundation for growth and impact requires a clear purpose. Together, we identify areas where your values intersect with cause-related programs that are aligned with organizational goals & objectives. The process evaluates relevance of impact initiatives to your company's business operations, reputation, and long-term sustainability; we prioritize initiatives that align with company's core competencies and stakeholder expectations.
Your company’s purpose comes to life by implementing ideas and commitments that have a lasting impact on growth. We develop sustainable action plans outlining objectives, timelines, responsibilities, and resources for each initiative. We launch programs and partnerships with internal and external stakeholders to leverage collective expertise, resources, and networks to amplify impact and achieve shared goals.
Measuring the results of a purpose driven strategy is vital for a successful program. We will identify KPIs and metrics your company can use to measure its impact, including quantifiable data and qualitative insights. Our team will employ processes to quantify growth and progress correlated to impact programs.
The IMPCT Industry Index is a proprietary tool designed to evaluate companies in government contracting, defense, aerospace, and military community industries.
It uses data-driven insights to balance financial performance such as revenue growth, profitability, contract wins, with social impact metrics such as ethical practices, sustainability, and contributions to national security.
The goal of the IMPCT assessment is to support your mission-critical priorities. The full report, expert insights, and data-driven platform enables your company to make more informed decisions and deliver better performance in your industry.
Developing a strategic method for delivering branded impact in an authentic and meaningful way requires a cohesive vision and execution across all touch points to effectively deliver ROI and substantial growth across multiple channels. With IMPCT Group, you'll deliver meaningful campaigns that connect with your audience and achieve success in the areas which matter the most.
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